Hans
Sustainability Strategy | Lifecycle Impact Expert
Hans is known for his analytical precision, his ability to bring structure to complex systems, and his focus on solutions that are both impactful and economically sound. He prioritises substance over rhetoric and consistently aims for strategies that withstand critical scrutiny and are truly implementable.
About Hans
I am a sustainability strategist with a scientific background and over 35 years of experience in environmental impact assessment and the transformation of food systems. My focus has always been clear: to concentrate on what truly matters and where the greatest impact can be achieved.
Throughout my career, I have worked at the intersection of science, strategy, and implementation, translating sustainability ambitions into structured, measurable, and economically viable solutions. I combine systems thinking with a pragmatic mindset, creating clarity, breaking down complexity, and ensuring that strategies are not only robust in theory, but also executable in practice.
What I stand for
I believe sustainability must be scientifically grounded and focused on the long term. It must be accurate, analytically robust, and transparent, while also being economically realistic. Ambition without feasibility does not lead to change.
My approach is straightforward: create clarity, define impact, and take the next concrete step. Once strategic objectives are set, the real question begins. How do we operationalise them? How do we adjust when needed? I focus less on designing abstract new strategies and more on refining, strengthening, and making existing ambitions actionable.
What I have achieved
I founded Blonk Consultants and built it into a full-scope lifecycle assessment company, growing it into an organisation of 60 employees combining consultancy, database development, and software, before successfully selling it to Mérieux NutriSciences.
Through TJB Strategy, I support organisations in setting environmental targets, developing science-based KPIs, and redesigning governance and business models to accelerate sustainable agriculture and resilient food systems.
Within European and international initiatives, I have contributed to standards, methodologies, and multi-stakeholder processes that translate sustainability ambitions into credible and measurable frameworks.
Skills and focus
- Lifecycle assessment (LCA) and environmental footprinting
- Development of science-based KPIs and standards
- Strategic repositioning of sustainability
- Impact modelling and database development
- Translating long-term goals into practical roadmaps
Vertrouwd door toonaangevende voedingsbedrijven
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